Viral Marketing Campaigns
In an advertisement for the credit card bill payment app Cred, the former India captain battles the Bengaluru traffic snarls and rages behind the wheel, leaving people wondering: "Rahul Dravid ko gussa bhi aata hai?"
A commercial managed to do what the fiercest bowlers and toughest competition couldn’t — get Rahul Dravid to lose his cool.
In an advertisement for the credit card bill payment app Cred, the former India captain battles the Bengaluru traffic snarls and rages behind the wheel. The video has garnered over 3 million views across social platforms in less than a day and has sent a lot more wondering: “Rahul Dravid ko gussa bhi aata hai?”
Why has the Cred commercial with Rahul Dravid gone viral?
The always affable Dravid laughing and shouting like a maniac, smashing rearview mirrors and throwing coffee, is a brilliant play on his persona. The less than 15 menacing seconds on-screen subverts expectations and public image of the 48-year-old.
“It was very nice to see the feedback, that somewhere we’ve communicated the dark side of Rahul Dravid that doesn’t even exist!” Ayappa KM, who directed the commercial,
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